Health Thought Leadership One-to-One

Dr. Glenn Laffel left medicine as a cardiologist and heart transplant surgeon to improve the quality of care for more people using information technology.

The Electronic Health Record (EHR) represents the “biggest leap forward for healthcare since the discovery of penicillin. EHRs will be everywhere in ten years.” — Glenn Laffel, MD, PhD, Senior Vice President, Clinical Affairs, Practice Fusion.

Whether or not the United States has health insurance and other reforms, the evolution … Continue Reading

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Gil Bashe, Executive Vice President, Makovsky & Company

Gil Bashe, executive vice president and head of the healthcare practice at Makovsky & Company, in a wide-ranging interview, recaps the origins of patient advocacy, examines where we are today, and lays out a not-so-distant future for the starring role that communications will play in U.S. healthcare reform.

Follow along as Gil seamlessly moves from topic to topic in the two Podcasts that follow.

Gil Bashe or Doris Gilman will personally answer your questions. Please submit … Continue Reading

• The Genesis of Communications Advocacy
• A Public Health Opportunity
• Reinventing Medical Training
• Patients Becoming Self-Educated Experts
• Cost Savings Plus Improved Outcomes

Communications as Part of the Cure (22 Min.)

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In Podcast 2, Gil advocates the kinds of investments that businesses should make in their communications with physicians, patients, and consumers and shares the mission of his career as healer.

• Investments in Disease Awareness
• Reputation Management through Responsible Communications
• The Vetting Process for Branded Corporate Online Communications
• Reassessing a Company’s Communications Strategy with Patients and Consumers
• Answering Patients’ Basic, Primal Questions
• The Communicator as Public Health Advocate

The Mission to Cure (11 Minutes)

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