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	<title>Healthcare Thought Leadership One-to-One (Podcasting Format)</title>
	<atom:link href="http://seen-heard.com/blog/?feed=podcast&#038;format=podcasting-format" rel="self" type="application/rss+xml" />
	<link>http://seen-heard.com/blog</link>
	<description>Ideas you can adaptâfrom inside and outside healthcare and the life sciences.</description>
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<itunes:summary>Podcasts that accompany posts on the Healthcare Thought Leadership One-to-One blog at: http://seen-heard.com/blog</itunes:summary>
	<itunes:subtitle>Ideas you can adapt—from inside and outside healthcare and the life sciences.</itunes:subtitle>
	<itunes:author>Doris Gilman</itunes:author>
	<itunes:image href="http://www.seen-heard.com/picts_added/TLImage.jpg" />
	<image><url>http://www.seen-heard.com/picts_added/TLImage.jpg</url><title>Healthcare Thought Leadership One-to-One</title><link>http://seen-heard.com/blog</link></image>
	<itunes:category text="Business" />
	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Business">
		<itunes:category text="Careers" />
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	<itunes:keywords>healthcare,health care,thought leaders,thought leadership,communications,medical tourism,HIMAHEALTH</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
	<itunes:owner>
		<itunes:name>Be Seen. Be Heard. Inc.</itunes:name>
		<itunes:email>thought@seen-heard.com</itunes:email>
	</itunes:owner>
			<item>
		<title>They Use Horses to Train Doctors, Don&#8217;t They?</title>
		<link>http://seen-heard.com/blog/?p=1238</link>
		<comments>http://seen-heard.com/blog/?p=1238#comments</comments>
		<pubDate>Tue, 15 May 2012 19:35:37 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Equine Assisted Learning]]></category>
		<category><![CDATA[Health & Human Services]]></category>
		<category><![CDATA[Healthcare Communications]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Medical Leadership]]></category>
		<category><![CDATA[Patient Satisfaction]]></category>
		<category><![CDATA[Rehabilitation]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1238</guid>
		<description><![CDATA[Christianna Capra is the founder and CEO of Spring Reins of Hope (SROH), that offers Equine Assisted Learning (EAL) and training, with their farm base in Pittstown, NJ. SROH’s specialized workshop, The Horse Medicine Wheel, features the intuitive and incredibly accurate innate skills of horses to read the most subtle natures in body language and intent. Workshop attendees include medical and dental professionals, residents and students to improve their bedside manner and raise Press Ganey scores.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1245" class="wp-caption aligncenter" style="width: 443px"><a href="http://seen-heard.com/blog/wp-content/uploads/PhotoCapraEdited.jpg"><span id="more-1238"></span><img class="size-full wp-image-1245 " title="Christianna Capra" src="http://seen-heard.com/blog/wp-content/uploads/PhotoCapraEdited.jpg" alt="Christianna Capra" width="433" height="312" /></a><p class="wp-caption-text">Christianna “CC” gets a nuzzle from one of SROH’s special horses that exhibits extraordinary powers at reading nonverbal communication cues from students and patients. “Horses have a natural gift to read and then react to or display the truth behind our nonverbal cues. They are masters at reading body language, which is what patients perceive from doctors” says CC.</p></div>
<p><strong>Christianna Capra</strong> is the founder and CEO of <a title="Spring Reins of Hope Website for Equine Assisted Learning (EAL)" href="http://springreinsofhope.com" target="_blank"><strong>Spring Reins of Hope (SROH)</strong></a>, that offers Equine Assisted Learning (EAL) and training, with their farm base in Pittstown, NJ. SROH’s specialized workshop, <a title="The Horse Medicine Wheel" href="http://www.springreinsofhope.com/eal/medWheel.php" target="_blank"><strong>The Horse Medicine Wheel</strong></a>, features the intuitive and incredibly accurate innate skills of horses to read the most subtle natures in body language and intent. Workshop attendees include medical and dental professionals, residents and students to improve their bedside manner and raise Press Ganey scores.</p>
<p>Equine Assisted Learning is also used with individuals in the corporate sector on team building and leadership; soldiers and the military, police, fire, and rescue, aviation and legal professionals, and with youth. Spring Reins of Hope is an <strong><a title="Equine Assisted Growth and Learning Association EAGALA" href="http://www.eagala.org/" target="_blank">Equine Assisted Growth and Learning Association (EAGALA)</a></strong> model program which insists on always having a licensed mental health professional present during both EAL and EAP (Equine Assisted Psychotherapy) sessions on issues of conflict resolution, anger management, effective communication and self-confidence.</p>
<p>Recognizing the value of EAL, its techniques have resulted in stronger medical practices through patient satisfaction, reducing insurance malpractice claims, and helping hospitals retain federal funding. Christianna is exploring awarding CME, CNE, and CEU credit for her EAL training. The University of Medicine and Dentistry of New Jersey (UMDNJ) has offered EAL as a pilot elective course block for the spring semester of 2012. Due to the success of this workshop, the university is now pursuing funding to offer it as a regular course in the fall of 2012 under the guidance of Maria Katsamanis, PsyD, a SROH mental health professional and associate professor at UMDNJ, called <strong>Horses for Healers.</strong></p>
<p>A follow up post will feature <strong>a video of The Horse Medicine Wheel / Horses for Healers workshop</strong> with UMDNJ medical students. Watch for an announcement when the video is posted.</p>
<p><strong><a title="Bio, Christianna Capra" href="http://www.springreinsofhope.com/about/capraBio.php" target="_blank">More about Christianna Capra</a>,</strong> her vision and life&#8217;s mission<br />
<strong><a title="Spring Reins of Life Website" href="http://springreinsoflife.org" target="_blank">Spring Reins of Life</a>, </strong>Christianna&#8217;s not-for-profit corporation<br />
<a title="Equine Assisted Growth and Learning Association EAGALA" href="http://www.eagala.org/" target="_blank"><strong> Equine Assisted Growth and Learning Association</strong> (EAGALA)</a></p>
<p><strong>Podcast</strong> (25 Minutes) <a title="Podcast: They Use Horses to Train Doctors" href="http://seen-heard.com/blog/audio/HorsesTrainDoctors.mp3" target="_blank">They Use Horses to Train Doctors</a></p>

<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/HorsesTrainDoctors.mp3" length="11874795" type="audio/mpeg" />
<enclosure url="http://seen-heard.com/blog/audio/HorsesTrainDoctors.mp3" length="11874795" type="audio/mpeg" />
	<itunes:summary>&lt;div id=&quot;attachment_1245&quot; class=&quot;wp-caption aligncenter&quot; style=&quot;width: 443px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoCapraEdited.jpg&quot;&gt;&lt;span id=&quot;more-1238&quot;&gt;&lt;/span&gt;&lt;img class=&quot;size-full wp-image-1245 &quot; title=&quot;Christianna Capra&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoCapraEdited.jpg&quot; alt=&quot;Christianna Capra&quot; width=&quot;433&quot; height=&quot;312&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Christianna “CC” gets a nuzzle from one of SROH’s special horses that exhibits extraordinary powers at reading nonverbal communication cues from students and patients. “Horses have a natural gift to read and then react to or display the truth behind our nonverbal cues. They are masters at reading body language, which is what patients perceive from doctors” says CC.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Christianna Capra&lt;/strong&gt; is the founder and CEO of &lt;a title=&quot;Spring Reins of Hope Website for Equine Assisted Learning (EAL)&quot; href=&quot;http://springreinsofhope.com&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;Spring Reins of Hope (SROH)&lt;/strong&gt;&lt;/a&gt;, that offers Equine Assisted Learning (EAL) and training, with their farm base in Pittstown, NJ. SROH’s specialized workshop, &lt;a title=&quot;The Horse Medicine Wheel&quot; href=&quot;http://www.springreinsofhope.com/eal/medWheel.php&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;The Horse Medicine Wheel&lt;/strong&gt;&lt;/a&gt;, features the intuitive and incredibly accurate innate skills of horses to read the most subtle natures in body language and intent. Workshop attendees include medical and dental professionals, residents and students to improve their bedside manner and raise Press Ganey scores.&lt;/p&gt;
&lt;p&gt;Equine Assisted Learning is also used with individuals in the corporate sector on team building and leadership; soldiers and the military, police, fire, and rescue, aviation and legal professionals, and with youth. Spring Reins of Hope is an &lt;strong&gt;&lt;a title=&quot;Equine Assisted Growth and Learning Association EAGALA&quot; href=&quot;http://www.eagala.org/&quot; target=&quot;_blank&quot;&gt;Equine Assisted Growth and Learning Association (EAGALA)&lt;/a&gt;&lt;/strong&gt; model program which insists on always having a licensed mental health professional present during both EAL and EAP (Equine Assisted Psychotherapy) sessions on issues of conflict resolution, anger management, effective communication and self-confidence.&lt;/p&gt;
&lt;p&gt;Recognizing the value of EAL, its techniques have resulted in stronger medical practices through patient satisfaction, reducing insurance malpractice claims, and helping hospitals retain federal funding. Christianna is exploring awarding CME, CNE, and CEU credit for her EAL training. The University of Medicine and Dentistry of New Jersey (UMDNJ) has offered EAL as a pilot elective course block for the spring semester of 2012. Due to the success of this workshop, the university is now pursuing funding to offer it as a regular course in the fall of 2012 under the guidance of Maria Katsamanis, PsyD, a SROH mental health professional and associate professor at UMDNJ, called &lt;strong&gt;Horses for Healers.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A follow up post will feature &lt;strong&gt;a video of The Horse Medicine Wheel / Horses for Healers workshop&lt;/strong&gt; with UMDNJ medical students. Watch for an announcement when the video is posted.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a title=&quot;Bio, Christianna Capra&quot; href=&quot;http://www.springreinsofhope.com/about/capraBio.php&quot; target=&quot;_blank&quot;&gt;More about Christianna Capra&lt;/a&gt;,&lt;/strong&gt; her vision and life’s mission&lt;br /&gt;
&lt;strong&gt;&lt;a title=&quot;Spring Reins of Life Website&quot; [...]</itunes:summary>
<itunes:subtitle>Christianna Capra is the founder and CEO of Spring Reins of Hope (SROH), that offers Equine Assisted Learning (EAL) and training, with their farm base in Pittstown, NJ. SROH’s specialized workshop, The Horse Medicine Wheel, features the intuitive [...]</itunes:subtitle>
<itunes:duration>25 Minutes</itunes:duration>
<itunes:keywords>Christianna Capra, Spring Reins of Hope, equine assisted learning, EAL, Horse Medicine Wheel, Press Ganey score, team building, leadership, equine assisted growth learning, EAGALA, equine assisted psychotherapy, EAP, conflict resolution, anger management, self-confidence, patient satisfaction, reducing medical malpractice claims, hospitals federal funding, University of Medicine and Dentistry, UMDNJ, Maria Katsamanis, horses for as healers workshop, non-verbal communication, reading interpreting body language</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Partnering with Clients to Do More with Less</title>
		<link>http://seen-heard.com/blog/?p=1212</link>
		<comments>http://seen-heard.com/blog/?p=1212#comments</comments>
		<pubDate>Mon, 19 Mar 2012 18:18:58 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Facilities]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Medical Leadership]]></category>
		<category><![CDATA[Medical Tourism]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1212</guid>
		<description><![CDATA[Jay Deady, President and CEO of San Diego-based Awarepoint, Inc., leverages his 22-year career that spans senior leadership positions at Eclipsys, which now is part of Allscripts, McKesson, and Cerner. Awarepoint’s employees and the employees of its hospital clients work together to achieve accountability and return on investment for their efforts using a Real-Time Locating [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p style="text-align: left;"><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong></p>
<div class="wp-caption alignright" style="width: 223px"><img title="Jay Deady" src="http://seen-heard.com/blog/wp-content/uploads/PhotoDeady.jpg" alt="Photo, Jay Deady, President and CEO, Awarepoint, Inc." width="213" height="320" /><p class="wp-caption-text">Jay Deady</p></div>
<p></strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong>Jay Deady</strong>, President and CEO of San Diego-based <strong>Awarepoint, Inc.,</strong> leverages his 22-year career that spans senior leadership positions at Eclipsys, which now is part of Allscripts, McKesson, and Cerner. Awarepoint’s employees and the employees of its hospital clients work together to achieve accountability and return on investment for their efforts using a <strong>Real-Time Locating System.</strong></em></p>
<p>Picture all the second-by-second movement of equipment, physicians, health professionals, attendants, and patients in a busy hospital’s routine. Savings in time does save lives, contributing towards patient confidence in the hospital and satisfaction with the services they receive there.</p>
<p>Awarepoint automatically tracks these movements using technology installed throughout a facility that doesn’t interrupt workflow in the hospital setting.</p>
<p>It’s done through proprietary hardware, software, and a compensation agreement that makes Awarepoint a partner rather than a vendor with its hospital clients. Awarepoint adds value by providing actionable data to its hospital clients. The data becomes available to the hospital’s leadership and administrators to continually improve quality and efficiency. In turn, Awarepoint uses the data to be accountable, to prove its contributions towards achieving better quality and efficiency.</p>
<p>Only 15% of hospitals use a Real-Time Locating System. It would seem that adopting a RTL System, such as that offered by Awarepoint is a “no-brainer,” since it does not require a hospital to lay out dollars from day one. Along with its business arrangement based on return on investment, that leaves plenty of room for Awarepoint to grow, from $8.5 million in revenue in 2010 to a projected $35-38 million in 2012.</p>
<p><strong><a title="Partnering with Clients to Do More with Less" href="http://seen-heard.com/blog/wp-content/pdfs/BioDeady.pdf" target="_blank">Bio, Jay Deady</a></strong></p>
<p><strong><a title="Press Release: New Podcast From Awarepoint CEO Jay Deady Expounds on Substantial ROI Hospitals Gain Using Real-Time Location Systems " href="http://seen-heard.com/blog/wp-content/pdfs/PR_JayDeady.pdf" target="_blank">Press Release</a><br />
</strong></p>
<p><strong>More from Jay</strong></p>
<p><a href="http://www.awarepointblog.com/2011/01/tracking-jay-deady-awarepoint-president.html">Tracking Jay Deady, Viewpoint from the Corner Office</a><br />
<a href="http://www.rfidjournal.com/article/view/8947/1">HISTalk Interviews Jay Deady, Awarepoint CEO<br />
Monongahela Valley Hospital Merges Medical Records With RTLS</a><em><br />
RFID Journal</em></p>
<p><a href="http://www.fierceemr.com/story/rfid-tags-linked-ehrs-help-keep-track-ed-patients/2011-10-27#ixzz1c08SkoaD">RFID Tags Linked to EHRs Help Keep Track of ED Patients</a><em><br />
FierceEMR</em><a href="http://www.informationweek.com/news/healthcare/EMR/231901224"></a></p>
<p><a href="http://www.informationweek.com/news/healthcare/EMR/231901224">Emergency Room Patients Tracked With RFID Tags</a><em><br />
Information Week</em><a href="http://www.beckershospitalreview.com/news-analysis/top-6-reasons-hospitals-should-deploy-rtls.html"></a></p>
<p><a href="http://www.beckershospitalreview.com/news-analysis/top-6-reasons-hospitals-should-deploy-rtls.html">Top 6 Reasons Hospitals Should Deploy RTLS</a></p>
<p><strong>Podcast</strong> (17 Min.) <a title="Partnering with Clients to Do More with Less" href="http://seen-heard.com/blog/?p=1212" target="_blank">Partnering with Clients to Do More with Less</a></p>

]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=1212</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/Partnering.mp3" length="4034581" type="audio/mpeg" />
	<itunes:summary>&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: left;&quot;&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;/p&gt;
&lt;div class=&quot;wp-caption alignright&quot; style=&quot;width: 223px&quot;&gt;&lt;img title=&quot;Jay Deady&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoDeady.jpg&quot; alt=&quot;Photo, Jay Deady, President and CEO, Awarepoint, Inc.&quot; width=&quot;213&quot; height=&quot;320&quot; /&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Jay Deady&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Jay Deady&lt;/strong&gt;, President and CEO of San Diego-based &lt;strong&gt;Awarepoint, Inc.,&lt;/strong&gt; leverages his 22-year career that spans senior leadership positions at Eclipsys, which now is part of Allscripts, McKesson, and Cerner. Awarepoint’s employees and the employees of its hospital clients work together to achieve accountability and return on investment for their efforts using a &lt;strong&gt;Real-Time Locating System.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Picture all the second-by-second movement of equipment, physicians, health professionals, attendants, and patients in a busy hospital’s routine. Savings in time does save lives, contributing towards patient confidence in the hospital and satisfaction with the services they receive there.&lt;/p&gt;
&lt;p&gt;Awarepoint automatically tracks these movements using technology installed throughout a facility that doesn’t interrupt workflow in the hospital setting.&lt;/p&gt;
&lt;p&gt;It’s done through proprietary hardware, software, and a compensation agreement that makes Awarepoint a partner rather than a vendor with its hospital clients. Awarepoint adds value by providing actionable data to its hospital clients. The data becomes available to the hospital’s leadership and administrators to continually improve quality and efficiency. In turn, Awarepoint uses the data to be accountable, to prove its contributions towards achieving better quality and efficiency.&lt;/p&gt;
&lt;p&gt;Only 15% of hospitals use a Real-Time Locating System. It would seem that adopting a RTL System, such as that offered by Awarepoint is a “no-brainer,” since it does not require a hospital to lay out dollars from day one. Along with its business arrangement based on return on investment, that leaves plenty of room for Awarepoint to grow, from $8.5 million in revenue in 2010 to a projected $35-38 million in 2012.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a title=&quot;Partnering with Clients to Do More with Less&quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/BioDeady.pdf&quot; target=&quot;_blank&quot;&gt;Bio, Jay Deady&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a title=&quot;Press Release: New Podcast From Awarepoint CEO Jay Deady Expounds on Substantial ROI Hospitals Gain Using Real-Time Location Systems &quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/PR_JayDeady.pdf&quot; target=&quot;_blank&quot;&gt;Press Release&lt;/a&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;More from Jay&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.awarepointblog.com/2011/01/tracking-jay-deady-awarepoint-president.html&quot;&gt;Tracking Jay Deady, Viewpoint from the Corner Office&lt;/a&gt;&lt;br /&gt;
&lt;a href=&quot;http://www.rfidjournal.com/article/view/8947/1&quot;&gt;HISTalk Interviews Jay Deady, Awarepoint CEO&lt;br [...]</itunes:summary>
<itunes:subtitle>Jay Deady, President and CEO of San Diego-based Awarepoint, Inc., leverages his 22-year career that spans senior leadership positions at Eclipsys, which now is part of Allscripts, McKesson, and Cerner. Awarepoint’s employees and the employees of [...]</itunes:subtitle>
<itunes:duration>16:48</itunes:duration>
<itunes:keywords>Jay Deady,Awarepoint,Real-Time Locating System, RTLS,tracking workflow solution,actionable data,hospital leadership,Eclipsys,McKesson,Cerner</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Hospital Emergency Departments in Crisis</title>
		<link>http://seen-heard.com/blog/?p=1180</link>
		<comments>http://seen-heard.com/blog/?p=1180#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:00:31 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Electronic Health/Medical Record]]></category>
		<category><![CDATA[Facilities]]></category>
		<category><![CDATA[Health & Human Services]]></category>
		<category><![CDATA[Health Information]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Healthcare Reform]]></category>
		<category><![CDATA[Hospital Marketing]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Medical Leadership]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1180</guid>
		<description><![CDATA[From the front lines, as well as behind-the-scenes, Robert Hitchcock, MD, FACEP an Emergency Medicine physician at Manatee Memorial Hospital and Lakewood Ranch Medical Center, Bradenton, FL,  manages complex Emergency Department operations.

In his role as chief medical information officer for T-System, Inc. he guides strategies for addressing the critical issues that arise in hospital emergency departments. T-System, based in Dallas, TX, develops emergency department solutions by turning data into actionable information. ]]></description>
			<content:encoded><![CDATA[<p><em><strong> </strong></em></p>
<div class="mceTemp">
<dl class="wp-caption alignright" style="width: 289px;">
<dt class="wp-caption-dt"><em><strong><em><strong><img class=" " title="Dr. Robert Hitchcock" src="http://seen-heard.com/blog/wp-content/uploads/PhotoHitchcockWeb.jpg" alt="Dr. Robert Hitchcock conducts a training session with ED staff." width="279" height="210" /></strong></em> </strong></em></dt>
</dl>
</div>
<p><em><strong> </strong></em><em> </em>From the front lines, as well as behind-the-scenes,<strong> Robert Hitchcock, MD, FACEP,</strong> an Emergency Medicine physician at Manatee Memorial Hospital and Lakewood Ranch Medical Center, Bradenton, FL,  manages complex Emergency Department operations.</p>
<p>In his role as chief medical informatics officer for <strong>T-System, Inc.</strong> he guides strategies for addressing the critical issues that arise in hospital Emergency Departments. T-System, based in Dallas, TX, develops Emergency Department solutions by turning data into actionable information. T-System has 40% of the nationwide market for its specialized services.</p>
<p><em><strong>Robert Hitchcock, MD, FACEP,</strong> was a Top 3 Reader’s Choice  pick for the Department of Health and Human Services Office of National  Coordinator in a poll conducted by </em>Modern Healthcare<em> magazine.<br />
______________________________________________<br />
</em><strong>Bio,</strong> <a title="Bio, Robert Hitchcock, MD, FACEP" href="http://seen-heard.com/blog/wp-content/pdfs/BioHitchcock.pdf" target="_blank">Robert Hitchcock, MD, FACEP</a><br />
<strong>Website,</strong> <a title="T-System, Inc., Emergency Department Documentation Solutions" href="http://www.tsystem.com/" target="_blank">T-System, Inc.</a><br />
<strong><a href="http://seen-heard.com/blog/wp-content/uploads/EDInfographic.pdf"><br />
EDInfographic<br />
</a><a href="http://seen-heard.com/blog/wp-content/uploads/EDInfographic.jpg"><img class="alignleft size-thumbnail wp-image-1209" title="EDInfographic" src="http://seen-heard.com/blog/wp-content/uploads/EDInfographic-150x150.jpg" alt="" width="150" height="150" /></a><br />
</strong></p>
<p>&nbsp;</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong></p>
<p>Podcast</strong> (33 Minutes), in 2 Chapters<br />
<a title="Hospital Emergency Departments in Crisis" href="http://seen-heard.com/blog/audio/EDCrisis.mp3" target="_blank">Emergency Departments in Crisis (0-12 Minutes)<br />
The EMR/EHR in the ED (12-33 Minutes)</a><br />
<em> </em></p>
<p><em></em></p>
<p>In the <strong>first chapter of the podcast</strong>, Dr. Hitchcock discusses the survival of hospital Emergency departments, a place that we, as patients and consumers, take for granted that will be there and efficiently functioning should any of us have to pay an unexpected visit.</p>
<p>The <strong>second chapter of the podcast</strong> discusses the Electronic Medical/Health Record from the perspective of its use in hospital Emergency departments and envisions its potential to provide seamless information exchange.</p>
<p><em>Dr. Hitchcock&#8217;s perspective complements the importance of the EMR/EHR to transform and improve healthcare quality. Listen to podcasts from the Archives on the right column with Dr. Glenn Laffel (March 2010) and Frances Loshin-Turso (August 2011). Both podcasts have been among the most downloaded.<br />
</em></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=1180</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/EDCrisis.mp3" length="8015329" type="audio/mpeg" />
	<itunes:summary>&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;mceTemp&quot;&gt;
&lt;dl class=&quot;wp-caption alignright&quot; style=&quot;width: 289px;&quot;&gt;
&lt;dt class=&quot;wp-caption-dt&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;em&gt;&lt;strong&gt;&lt;img class=&quot; &quot; title=&quot;Dr. Robert Hitchcock&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoHitchcockWeb.jpg&quot; alt=&quot;Dr. Robert Hitchcock conducts a training session with ED staff.&quot; width=&quot;279&quot; height=&quot;210&quot; /&gt;&lt;/strong&gt;&lt;/em&gt; &lt;/strong&gt;&lt;/em&gt;&lt;/dt&gt;
&lt;/dl&gt;
&lt;/div&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/em&gt;&lt;em&gt; &lt;/em&gt;From the front lines, as well as behind-the-scenes,&lt;strong&gt; Robert Hitchcock, MD, FACEP,&lt;/strong&gt; an Emergency Medicine physician at Manatee Memorial Hospital and Lakewood Ranch Medical Center, Bradenton, FL,  manages complex Emergency Department operations.&lt;/p&gt;
&lt;p&gt;In his role as chief medical informatics officer for &lt;strong&gt;T-System, Inc.&lt;/strong&gt; he guides strategies for addressing the critical issues that arise in hospital Emergency Departments. T-System, based in Dallas, TX, develops Emergency Department solutions by turning data into actionable information. T-System has 40% of the nationwide market for its specialized services.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Robert Hitchcock, MD, FACEP,&lt;/strong&gt; was a Top 3 Reader’s Choice  pick for the Department of Health and Human Services Office of National  Coordinator in a poll conducted by &lt;/em&gt;Modern Healthcare&lt;em&gt; magazine.&lt;br /&gt;
______________________________________________&lt;br /&gt;
&lt;/em&gt;&lt;strong&gt;Bio,&lt;/strong&gt; &lt;a title=&quot;Bio, Robert Hitchcock, MD, FACEP&quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/BioHitchcock.pdf&quot; target=&quot;_blank&quot;&gt;Robert Hitchcock, MD, FACEP&lt;/a&gt;&lt;br /&gt;
&lt;strong&gt;Website,&lt;/strong&gt; &lt;a title=&quot;T-System, Inc., Emergency Department Documentation Solutions&quot; href=&quot;http://www.tsystem.com/&quot; target=&quot;_blank&quot;&gt;T-System, Inc.&lt;/a&gt;&lt;br /&gt;
&lt;strong&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/EDInfographic.pdf&quot;&gt;&lt;br /&gt;
EDInfographic&lt;br /&gt;
&lt;/a&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/EDInfographic.jpg&quot;&gt;&lt;img class=&quot;alignleft size-thumbnail wp-image-1209&quot; title=&quot;EDInfographic&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/EDInfographic-150x150.jpg&quot; alt=&quot;&quot; width=&quot;150&quot; height=&quot;150&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;/p&gt;
&lt;p&gt;Podcast&lt;/strong&gt; (33 Minutes), in 2 Chapters&lt;br /&gt;
&lt;a title=&quot;Hospital Emergency Departments in Crisis&quot; href=&quot;http://seen-heard.com/blog/audio/EDCrisis.mp3&quot; target=&quot;_blank&quot;&gt;Emergency Departments in Crisis (0-12 Minutes)&lt;br /&gt;
The EMR/EHR in the ED (12-33 Minutes)&lt;/a&gt;&lt;br /&gt;
&lt;em&gt; &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;In the &lt;strong&gt;first chapter of the podcast&lt;/strong&gt;, Dr. Hitchcock discusses the survival of hospital Emergency departments, a place that we, as patients and consumers, take for granted that will be there and efficiently functioning should any of us have to pay an unexpected visit.&lt;/p&gt;
&lt;p&gt;The &lt;strong&gt;second chapter of the podcast&lt;/strong&gt; discusses the Electronic Medical/Health Record from the perspective of its use in hospital Emergency departments and envisions its potential to provide seamless information exchange.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Dr. Hitchcock’s [...]</itunes:summary>
<itunes:subtitle>From the front lines, as well as behind-the-scenes, Robert Hitchcock, MD, FACEP an Emergency Medicine physician at Manatee Memorial Hospital and Lakewood Ranch Medical Center, Bradenton, FL,  manages complex Emergency Department operations.

In [...]</itunes:subtitle>
<itunes:author>Robert Hitchcock, MD</itunes:author>
<itunes:duration>33 Minutes</itunes:duration>
<itunes:keywords>Robert Bob Hitchcock MD, Manatee Memorial Hospital, Lakewood Ranch Medical Center, T-System, hospital emergency department EHR EMR Electronic Health Medical Record, emergency room department physician administrator administrator staff</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
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		<title>Independence for People with Disabilities</title>
		<link>http://seen-heard.com/blog/?p=1073</link>
		<comments>http://seen-heard.com/blog/?p=1073#comments</comments>
		<pubDate>Wed, 01 Jun 2011 16:00:43 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Consumer Health]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Disabilities]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Healthcare Communications]]></category>
		<category><![CDATA[Inclusive Design]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Mobile Communications]]></category>
		<category><![CDATA[Patient Empowerment]]></category>
		<category><![CDATA[Rehabilitation]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1073</guid>
		<description><![CDATA[A fact that gives pause—Americans with disabilities number around 54 million. It’s estimated that they have $175 million in discretionary income to spend on services, devices, software and other products that will make their lives easier. These are technologies and tools that help people with disabilities access the same level of information and services that non-disabled individuals enjoy.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1107" class="wp-caption alignleft" style="width: 226px"><a href="http://seen-heard.com/blog/wp-content/uploads/kelSmithWeb.jpg"><img class="size-full wp-image-1107" title="kelSmithWeb" src="http://seen-heard.com/blog/wp-content/uploads/kelSmithWeb.jpg" alt="Photo, Kel Smith" width="216" height="216" /></a><p class="wp-caption-text">Kel Smith provides thought leadership on accessibilities to the Havas Worldwide Health network.</p></div>
<p><em>Kel Smith on Team Building<strong>: </strong>I align myself with people who share my moral compass<strong>.</strong></em></p>
<p>A fact that gives pause—Americans with disabilities number around 54 million. It’s estimated they have $175 million in discretionary income to spend on services, devices, software and other products that will make their lives easier. These are technologies and tools that help people with disabilities access the same level of information and services that non-disabled individuals enjoy.</p>
<p>Kel’s projects apply digital and other technologies to assist those with disabilities and rehabilitation challenges achieve a greater measure of independence in their lives. His practice addresses a broad spectrum of disabilities: low vision, blindness, autism, degenerative illnesses, behavioral disorders, cognitive difficulty and hearing impairments.  Assisting individuals with disabilities may take the form, or a combination of tablet devices, gaming consoles, interfaces that are sensitive to touch, virtual prosthetics, adaptive therapies, text-to-speech functionality and virtual reality.</p>
<p>Havas Worldwide Health recognizes commercial opportunities for businesses developing products to serve this market, as well as fulfilling a humanitarian mission through the work of Kel and his team.</p>
<p><a title="Bio, Kel Smith" href="http://digital-outcasts.com/?page_id=2" target="_blank">Bio, Kel Smith</a><br />
<a title="Digital Outcasts Blog" href="http://digital-outcasts.com/" target="_blank"> Digital Outcasts Blog</a></p>
<p>Podcast (11 Minutes) <a title="Independence for People with Disabilities" href="http://seen-heard.com/blog/audio/Independence.mp3" target="_blank">Working Towards Independence for People with Disabilities</a></p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=1073</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/Independence.mp3" length="5103474" type="audio/mpeg" />
	<itunes:summary>&lt;div id=&quot;attachment_1107&quot; class=&quot;wp-caption alignleft&quot; style=&quot;width: 226px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/kelSmithWeb.jpg&quot;&gt;&lt;img class=&quot;size-full wp-image-1107&quot; title=&quot;kelSmithWeb&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/kelSmithWeb.jpg&quot; alt=&quot;Photo, Kel Smith&quot; width=&quot;216&quot; height=&quot;216&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Kel Smith provides thought leadership on accessibilities to the Havas Worldwide Health network.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;&lt;em&gt;Kel Smith on Team Building&lt;strong&gt;: &lt;/strong&gt;I align myself with people who share my moral compass&lt;strong&gt;.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A fact that gives pause—Americans with disabilities number around 54 million. It’s estimated they have $175 million in discretionary income to spend on services, devices, software and other products that will make their lives easier. These are technologies and tools that help people with disabilities access the same level of information and services that non-disabled individuals enjoy.&lt;/p&gt;
&lt;p&gt;Kel’s projects apply digital and other technologies to assist those with disabilities and rehabilitation challenges achieve a greater measure of independence in their lives. His practice addresses a broad spectrum of disabilities: low vision, blindness, autism, degenerative illnesses, behavioral disorders, cognitive difficulty and hearing impairments.  Assisting individuals with disabilities may take the form, or a combination of tablet devices, gaming consoles, interfaces that are sensitive to touch, virtual prosthetics, adaptive therapies, text-to-speech functionality and virtual reality.&lt;/p&gt;
&lt;p&gt;Havas Worldwide Health recognizes commercial opportunities for businesses developing products to serve this market, as well as fulfilling a humanitarian mission through the work of Kel and his team.&lt;/p&gt;
&lt;p&gt;&lt;a title=&quot;Bio, Kel Smith&quot; href=&quot;http://digital-outcasts.com/?page_id=2&quot; target=&quot;_blank&quot;&gt;Bio, Kel Smith&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;Digital Outcasts Blog&quot; href=&quot;http://digital-outcasts.com/&quot; target=&quot;_blank&quot;&gt; Digital Outcasts Blog&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Podcast (11 Minutes) &lt;a title=&quot;Independence for People with Disabilities&quot; href=&quot;http://seen-heard.com/blog/audio/Independence.mp3&quot; target=&quot;_blank&quot;&gt;Working Towards Independence for People with Disabilities&lt;/a&gt;&lt;/p&gt;
</itunes:summary>
<itunes:subtitle>A fact that gives pause—Americans with disabilities number around 54 million. It’s estimated that they have $175 million in discretionary income to spend on services, devices, software and other products that will make their lives easier. These [...]</itunes:subtitle>
<itunes:duration>11</itunes:duration>
<itunes:keywords>Kel Smith, accessibility for disabled persons people individuals, digital niche construction, inclusive design, reasonable accommodation, Havas Health Network, Euro RSCG Life, Catapult, tools technologies disabilities, internet website accessibility, low vision, blindness, autism, degenerative disease, behavioral disorder, cognitive difficulty, hearing impairments, tablet device, gaming console, interface that are sensitive to touch, virtual prosthetic world business meeting, adaptive therapies, text-to-speech functionality, virtual reality, Section 508, digital technologies disabilities, rehabilitation challenge, robotics, digital engagement, passionate explorer, social good, iPad iPhone app application disability, voiceover technology, connectivity, pain distraction, disenfranchised population, learning tool</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
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		<title>Dr. Cindy Haines: How to Get the Best Health Care in a Broken System</title>
		<link>http://seen-heard.com/blog/?p=1047</link>
		<comments>http://seen-heard.com/blog/?p=1047#comments</comments>
		<pubDate>Sun, 01 May 2011 16:00:17 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Consumer Health]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Healthcare Communications]]></category>
		<category><![CDATA[Healthcare Reform]]></category>
		<category><![CDATA[Medical Leadership]]></category>
		<category><![CDATA[Patient Empowerment]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1047</guid>
		<description><![CDATA[Cindy Haines, MD, is a family physician who serves on the faculty of St. Louis University School of Medicine, medical journalist, and chief medical officer of HealthDay, an award-winning consumer and professional news service.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1049" class="wp-caption alignleft" style="width: 224px"><a href="http://seen-heard.com/blog/wp-content/uploads/PhotoHainesWeb.jpg"><img class="size-medium wp-image-1049" title="PhotoHainesWeb" src="http://seen-heard.com/blog/wp-content/uploads/PhotoHainesWeb-214x300.jpg" alt="Photo, Dr. Cindy Haines" width="214" height="300" /></a><p class="wp-caption-text">Dr. Cindy Haines gives consumers and patients practical advice on navigating the precarious waters of the U.S. healthcare system.</p></div>
<p>﻿<a title="Dr. Cindy Haines, St. Louis University School of Medicine" href="http://www.slu.edu/x30600.xml" target="_blank"><strong>Cindy Haines, MD</strong></a>, is a family physician who serves on the faculty of St. Louis University School of Medicine, medical journalist, and chief medical officer of <em><strong>HealthDay,</strong></em> an award-winning consumer and professional news service.</p>
<p>This podcast takes its title, <em><strong>How to Get the Best Health Care in a Broken System</strong></em>, from the recently published book authored by <a title="Dr. Cindy Haines, How to Get the Best Health Care in a Broken System on Amazon" href="http://www.amazon.com/Cynthia-Haines/e/B004IXK9QU" target="_blank">Dr. Cindy Haines</a>. <strong>Eric Metcalf, MPH</strong>, and medical journalist co-authored the book.</p>
<p>Their book is written in lay language to help consumers and patients realize the power they have in taking control of their health through prevention and early intervention; forming a relationship with their primary care physicians, and making smart and realistic treatment choices. What Dr. Haines advocates as <strong>The New Prescription</strong>, in the long run will help save our health system billions of dollars in the aggregate.</p>
<p><strong>Podcast </strong>(15 Minutes) <a title="How to Get the Best Health Care in a Broken System" href="http://seen-heard.com/blog/audio/BrokenSystem.mp3">How to Get the Best Health Care in a Broken System</a><br />
<a title="How to Get the Best Health Care in a Broken System" href="http://www.amazon.com/New-Prescription-Health-Broken-System/dp/0757315550" target="_blank"><img class="size-medium wp-image-1048 alignright" title="PhotoNewPrescription" src="http://seen-heard.com/blog/wp-content/uploads/PhotoNewPrescription-194x300.jpg" alt="The New Prescription: How to Get the Best Health Care in a Broken System Book Cover" width="194" height="300" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=1047</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<itunes:summary>&lt;div id=&quot;attachment_1049&quot; class=&quot;wp-caption alignleft&quot; style=&quot;width: 224px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoHainesWeb.jpg&quot;&gt;&lt;img class=&quot;size-medium wp-image-1049&quot; title=&quot;PhotoHainesWeb&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoHainesWeb-214x300.jpg&quot; alt=&quot;Photo, Dr. Cindy Haines&quot; width=&quot;214&quot; height=&quot;300&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Dr. Cindy Haines gives consumers and patients practical advice on navigating the precarious waters of the U.S. healthcare system.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;﻿&lt;a title=&quot;Dr. Cindy Haines, St. Louis University School of Medicine&quot; href=&quot;http://www.slu.edu/x30600.xml&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;Cindy Haines, MD&lt;/strong&gt;&lt;/a&gt;, is a family physician who serves on the faculty of St. Louis University School of Medicine, medical journalist, and chief medical officer of &lt;em&gt;&lt;strong&gt;HealthDay,&lt;/strong&gt;&lt;/em&gt; an award-winning consumer and professional news service.&lt;/p&gt;
&lt;p&gt;This podcast takes its title, &lt;em&gt;&lt;strong&gt;How to Get the Best Health Care in a Broken System&lt;/strong&gt;&lt;/em&gt;, from the recently published book authored by &lt;a title=&quot;Dr. Cindy Haines, How to Get the Best Health Care in a Broken System on Amazon&quot; href=&quot;http://www.amazon.com/Cynthia-Haines/e/B004IXK9QU&quot; target=&quot;_blank&quot;&gt;Dr. Cindy Haines&lt;/a&gt;. &lt;strong&gt;Eric Metcalf, MPH&lt;/strong&gt;, and medical journalist co-authored the book.&lt;/p&gt;
&lt;p&gt;Their book is written in lay language to help consumers and patients realize the power they have in taking control of their health through prevention and early intervention; forming a relationship with their primary care physicians, and making smart and realistic treatment choices. What Dr. Haines advocates as &lt;strong&gt;The New Prescription&lt;/strong&gt;, in the long run will help save our health system billions of dollars in the aggregate.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast &lt;/strong&gt;(15 Minutes) &lt;a title=&quot;How to Get the Best Health Care in a Broken System&quot; href=&quot;http://seen-heard.com/blog/audio/BrokenSystem.mp3&quot;&gt;How to Get the Best Health Care in a Broken System&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;How to Get the Best Health Care in a Broken System&quot; href=&quot;http://www.amazon.com/New-Prescription-Health-Broken-System/dp/0757315550&quot; target=&quot;_blank&quot;&gt;&lt;img class=&quot;size-medium wp-image-1048 alignright&quot; title=&quot;PhotoNewPrescription&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoNewPrescription-194x300.jpg&quot; alt=&quot;The New Prescription: How to Get the Best Health Care in a Broken System Book Cover&quot; width=&quot;194&quot; height=&quot;300&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
</itunes:summary>
<itunes:subtitle>Cindy Haines, MD, is a family physician who serves on the faculty of St. Louis University School of Medicine, medical journalist, and chief medical officer of HealthDay, an award-winning consumer and professional news service.</itunes:subtitle>
	</item>
		<item>
		<title>Relentless Communication in Organizational Change</title>
		<link>http://seen-heard.com/blog/?p=1014</link>
		<comments>http://seen-heard.com/blog/?p=1014#comments</comments>
		<pubDate>Tue, 01 Mar 2011 16:00:39 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Healthcare Communications]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Medical Leadership]]></category>
		<category><![CDATA[Organizational Change]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=1014</guid>
		<description><![CDATA[Wayne Sensor, formerly CEO of Alegent Health, that serves the region around Omaha, Nebraska, shares lessons learned when instituting organizational change. The scale of change we discuss in the podcast is transforming a fee-for-service health system to an employed-physician model. I can think of few greater challenges a health system CEO and his leadership team [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Wayne Sensor</strong>, formerly CEO of Alegent Health, that serves the region around Omaha, Nebraska, shares lessons learned when instituting organizational change. The scale of change we discuss in the podcast is transforming a fee-for-service health system to an employed-physician model. I can think of few greater challenges a health system CEO and his leadership team will face.</p>
<div id="attachment_1020" class="wp-caption alignleft" style="width: 310px"><a href="http://seen-heard.com/blog/wp-content/uploads/PhotoSensorWeb.jpg"><img class="size-medium wp-image-1020" title="Wayne Sensor" src="http://seen-heard.com/blog/wp-content/uploads/PhotoSensorWeb-300x267.jpg" alt="Photo, Wayne Sensor" width="300" height="267" /></a><p class="wp-caption-text">Wayne Sensor, formerly CEO of Alegent Health</p></div>
<p>Wayne presided over a health system cited by The Network for Regional Healthcare Improvement as the #1 health system in the United States for its clinical quality and patient satisfaction by, just ahead of the Mayo Clinic. Alegent Health is a not-for-profit health system with over 9,000 employees, 1300 physicians, with five metropolitan medical centers, four rural hospitals, and 42 primary care clinics with 200 physicians in Nebraska and Iowa.</p>
<p>Wayne&#8217;s  Messaging To-Do List includes five elements—<strong>applicable to all size organizations:</strong></p>
<p>1) Connecting the dots<br />
2) Making the change relevant to individuals<br />
3) Demonstrating urgency, &#8220;The Burning Platform&#8221;<br />
4) Flooding the channels<br />
5) Communicating at a micro-level with physicians</p>
<p><strong>Links</strong><a title="Bio, Wayne Sensor" href="http://seen-heard.com/blog/wp-content/pdfs/BioSensor.pdf" target="_blank"><br />
Bio, Wayne Sensor</a></p>
<p><strong>Podcast<a title="Podcast: Relentless Communication in Organizational Change" href="http://seen-heard.com/blog/audio/Relentless.mp3" target="_blank"><br />
</a></strong><a title="Podcast: Relentless Communication in Organizational Change" href="http://seen-heard.com/blog/audio/Relentless.mp3" target="_blank">Relentless Communication in Organizational Change</a> (19:34 Minutes)<br />
</p>
<p><strong>Bonus Feature</strong><br />
<a title="Institute for the Future's Health and Life Sciences Industry Compass 2.0 Map" href="http://www.iftf.org/node/2436" target="_blank">Health and Life Sciences Industry Compass 2.0 Map<br />
</a>Institute for the Future’s Health Horizons program and Deloitte LLP’s Health Sciences &amp; Government practice have collaborated to produce Industry Compass 2.0. Wayne references the map in the podcast, a navigation tool designed to help organizations make better decisions today while strategically preparing for the life sciences and health care world of tomorrow.</p>
<p>Industry Compass 2.0 goes beyond traditional stakeholders and boundaries in the health care industry to examine dynamic zones of impact including people, networks, markets, practices, and tools. The map does not make predictions about what the future will hold. Rather, it is intended to help make sense of the complex transformations we see on the horizon across six forces driving change. While these drivers signal signifi cant changes, there will be challenges to overcome. Industry Compass 2.0 presents these potential constraints as hurdles that need to be considered. Taken together, the elements of this map provide a visual guide to an uncertain future.<strong> </strong></p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=1014</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<itunes:summary>&lt;p&gt;&lt;strong&gt;Wayne Sensor&lt;/strong&gt;, formerly CEO of Alegent Health, that serves the region around Omaha, Nebraska, shares lessons learned when instituting organizational change. The scale of change we discuss in the podcast is transforming a fee-for-service health system to an employed-physician model. I can think of few greater challenges a health system CEO and his leadership team will face.&lt;/p&gt;
&lt;div id=&quot;attachment_1020&quot; class=&quot;wp-caption alignleft&quot; style=&quot;width: 310px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoSensorWeb.jpg&quot;&gt;&lt;img class=&quot;size-medium wp-image-1020&quot; title=&quot;Wayne Sensor&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoSensorWeb-300x267.jpg&quot; alt=&quot;Photo, Wayne Sensor&quot; width=&quot;300&quot; height=&quot;267&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Wayne Sensor, formerly CEO of Alegent Health&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;Wayne presided over a health system cited by The Network for Regional Healthcare Improvement as the #1 health system in the United States for its clinical quality and patient satisfaction by, just ahead of the Mayo Clinic. Alegent Health is a not-for-profit health system with over 9,000 employees, 1300 physicians, with five metropolitan medical centers, four rural hospitals, and 42 primary care clinics with 200 physicians in Nebraska and Iowa.&lt;/p&gt;
&lt;p&gt;Wayne’s  Messaging To-Do List includes five elements—&lt;strong&gt;applicable to all size organizations:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;1) Connecting the dots&lt;br /&gt;
2) Making the change relevant to individuals&lt;br /&gt;
3) Demonstrating urgency, “The Burning Platform”&lt;br /&gt;
4) Flooding the channels&lt;br /&gt;
5) Communicating at a micro-level with physicians&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links&lt;/strong&gt;&lt;a title=&quot;Bio, Wayne Sensor&quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/BioSensor.pdf&quot; target=&quot;_blank&quot;&gt;&lt;br /&gt;
Bio, Wayne Sensor&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast&lt;a title=&quot;Podcast: Relentless Communication in Organizational Change&quot; href=&quot;http://seen-heard.com/blog/audio/Relentless.mp3&quot; target=&quot;_blank&quot;&gt;&lt;br /&gt;
&lt;/a&gt;&lt;/strong&gt;&lt;a title=&quot;Podcast: Relentless Communication in Organizational Change&quot; href=&quot;http://seen-heard.com/blog/audio/Relentless.mp3&quot; target=&quot;_blank&quot;&gt;Relentless Communication in Organizational Change&lt;/a&gt; (19:34 Minutes)&lt;br /&gt;
&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bonus Feature&lt;/strong&gt;&lt;br /&gt;
&lt;a title=&quot;Institute for the Future&#039;s Health and Life Sciences Industry Compass 2.0 Map&quot; href=&quot;http://www.iftf.org/node/2436&quot; target=&quot;_blank&quot;&gt;Health and Life Sciences Industry Compass 2.0 Map&lt;br /&gt;
&lt;/a&gt;Institute for the Future’s Health Horizons program and Deloitte LLP’s Health Sciences &amp; Government practice have collaborated to produce Industry Compass 2.0. Wayne references the map in the podcast, a navigation tool designed to help organizations make better decisions today while strategically preparing for the life sciences and health care world of tomorrow.&lt;/p&gt;
&lt;p&gt;Industry Compass 2.0 goes beyond traditional stakeholders and boundaries in the health care industry to examine dynamic zones of impact including people, networks, markets, practices, and tools. The map does not make predictions about what the future will hold. Rather, it is intended to help make sense of the complex transformations we see on the horizon across six forces driving change. While these drivers signal signifi cant changes, there will be challenges to overcome. Industry Compass 2.0 presents these potential constraints as hurdles that need to be considered. Taken together, the elements of this map provide a visual guide to an [...]</itunes:summary>
<itunes:subtitle>Wayne Sensor, formerly CEO of Alegent Health, that serves the region around Omaha, Nebraska, shares lessons learned when instituting organizational change. The scale of change we discuss in the podcast is transforming a fee-for-service health [...]</itunes:subtitle>
	</item>
		<item>
		<title>Mobile Health Communications Unleashed</title>
		<link>http://seen-heard.com/blog/?p=980</link>
		<comments>http://seen-heard.com/blog/?p=980#comments</comments>
		<pubDate>Mon, 31 Jan 2011 17:00:12 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Relationship Marketing]]></category>
		<category><![CDATA[Health Information]]></category>
		<category><![CDATA[Healthcare Communications]]></category>
		<category><![CDATA[Healthcare Reform]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Mobile Communications]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[Pharmaceuticals & Biotech]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=980</guid>
		<description><![CDATA[With widespread adoption of handheld devices such as the iPad®, iPhone® and Smartphones by consumers and physicians, Rob Dhoble, president of Omnicom's Diversified Agency Services Health group closes the gap between information technology and achieving engagement between health professionals and patients to deliver measurable, improved outcomes.]]></description>
			<content:encoded><![CDATA[<p>With widespread adoption of handheld devices, such as the iPad®, iPhone® and Smartphones by consumers and physicians, <strong>Rob Dhoble </strong>closes the gap between information technology and achieving engagement between health professionals and patients to deliver measurable, improved outcomes. Rob is president of <strong>Omnicom&#8217;s Diversified Agency Services Health</strong> group.</p>
<div id="attachment_985" class="wp-caption alignright" style="width: 244px"><a href="http://seen-heard.com/blog/wp-content/uploads/Photo-Dhoble-Web.jpg"><img class="size-full wp-image-985" title="Rob Dhoble, President, Diversified Agency Services Health" src="http://seen-heard.com/blog/wp-content/uploads/Photo-Dhoble-Web.jpg" alt="" width="234" height="327" /></a><p class="wp-caption-text">Rob logs on to view his invention on a laptop, but he can also use a Smartphone or other handheld device with Internet access.</p></div>
<p>He bridges the divide with his <strong>patent pending mobile solution</strong> that integrates the input of several alliance partners. The result: a sleek, video on-demand patient and physician education engagement tool on the small screen that leverages precious medical and clinical talent and resources when there&#8217;s a growing demand for more personalized provider-patient communication and guidance.</p>
<p><strong><a title="Mobile Health Communications Unleashed Slides" href="http://seen-heard.com/blog/wp-content/pdfs/MobileUnleashedSlides.pdf" target="_blank">View two PDF slides</a> </strong> (courtesy of DAS/Omnicom Group) before listening to the podcast that list the problems that Rob&#8217;s invention is designed to solve.</p>
<p><strong>Links<br />
</strong><a title="Bio, Rob Dhoble" href="http://seen-heard.com/blog/wp-content/pdfs/BioDhoble.pdf" target="_blank">Bio, Rob Dhoble</a></p>
<p><strong>Podcast </strong>(15:47 Minutes)<br />
<a title="Podcast: Mobile Health Communications Unleashed" href="http://seen-heard.com/blog/audio/MobileUnleashed.mp3" target="_blank"> Mobile Health Communications Unleashed</a></p>
<div id="attachment_995" class="wp-caption alignleft" style="width: 196px"><a href="http://seen-heard.com/blog/wp-content/uploads/Photo-Handheld-Web.jpg"><img class="size-full wp-image-995" title="Photo-Handheld-Web" src="http://seen-heard.com/blog/wp-content/uploads/Photo-Handheld-Web.jpg" alt="Mobile Health Communications on the iPad®" width="186" height="261" /></a><p class="wp-caption-text">iPad® screen displays health topics that can be explored in depth using video to engage viewers.</p></div>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=980</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/MobileUnleashed.mp3" length="7801157" type="audio/mpeg" />
	<itunes:summary>&lt;p&gt;With widespread adoption of handheld devices, such as the iPad®, iPhone® and Smartphones by consumers and physicians, &lt;strong&gt;Rob Dhoble &lt;/strong&gt;closes the gap between information technology and achieving engagement between health professionals and patients to deliver measurable, improved outcomes. Rob is president of &lt;strong&gt;Omnicom’s Diversified Agency Services Health&lt;/strong&gt; group.&lt;/p&gt;
&lt;div id=&quot;attachment_985&quot; class=&quot;wp-caption alignright&quot; style=&quot;width: 244px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/Photo-Dhoble-Web.jpg&quot;&gt;&lt;img class=&quot;size-full wp-image-985&quot; title=&quot;Rob Dhoble, President, Diversified Agency Services Health&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/Photo-Dhoble-Web.jpg&quot; alt=&quot;&quot; width=&quot;234&quot; height=&quot;327&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Rob logs on to view his invention on a laptop, but he can also use a Smartphone or other handheld device with Internet access.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;He bridges the divide with his &lt;strong&gt;patent pending mobile solution&lt;/strong&gt; that integrates the input of several alliance partners. The result: a sleek, video on-demand patient and physician education engagement tool on the small screen that leverages precious medical and clinical talent and resources when there’s a growing demand for more personalized provider-patient communication and guidance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a title=&quot;Mobile Health Communications Unleashed Slides&quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/MobileUnleashedSlides.pdf&quot; target=&quot;_blank&quot;&gt;View two PDF slides&lt;/a&gt; &lt;/strong&gt; (courtesy of DAS/Omnicom Group) before listening to the podcast that list the problems that Rob’s invention is designed to solve.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Bio, Rob Dhoble&quot; href=&quot;http://seen-heard.com/blog/wp-content/pdfs/BioDhoble.pdf&quot; target=&quot;_blank&quot;&gt;Bio, Rob Dhoble&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast &lt;/strong&gt;(15:47 Minutes)&lt;br /&gt;
&lt;a title=&quot;Podcast: Mobile Health Communications Unleashed&quot; href=&quot;http://seen-heard.com/blog/audio/MobileUnleashed.mp3&quot; target=&quot;_blank&quot;&gt; Mobile Health Communications Unleashed&lt;/a&gt;&lt;/p&gt;
&lt;div id=&quot;attachment_995&quot; class=&quot;wp-caption alignleft&quot; style=&quot;width: 196px&quot;&gt;&lt;a href=&quot;http://seen-heard.com/blog/wp-content/uploads/Photo-Handheld-Web.jpg&quot;&gt;&lt;img class=&quot;size-full wp-image-995&quot; title=&quot;Photo-Handheld-Web&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/Photo-Handheld-Web.jpg&quot; alt=&quot;Mobile Health Communications on the iPad®&quot; width=&quot;186&quot; height=&quot;261&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;iPad® screen displays health topics that can be explored in depth using video to engage viewers.&lt;/p&gt;&lt;/div&gt;
</itunes:summary>
<itunes:subtitle>With widespread adoption of handheld devices such as the iPad®, iPhone® and Smartphones by consumers and physicians, Rob Dhoble, president of Omnicom&#039;s Diversified Agency Services Health group closes the gap between information technology [...]</itunes:subtitle>
<itunes:duration>15:48</itunes:duration>
<itunes:keywords>mobile health communication,Rob Dhoble,Omnicom Diversified Agency Services,transactional health, patient education communication interaction engagement, physician education communication interaction engagement, creative generalist,personalized health communication, Smartphone,iPhone,iPad,health physician manpower workforce shortage</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Rethinking the Gene Patent</title>
		<link>http://seen-heard.com/blog/?p=894</link>
		<comments>http://seen-heard.com/blog/?p=894#comments</comments>
		<pubDate>Mon, 01 Nov 2010 17:00:26 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Diagnostics]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Medical & Scientific Research]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[Pharmaceuticals & Biotech]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=894</guid>
		<description><![CDATA[Alan J. Morrison, JD., partner at intellectual property law firm Cohen Pontani Lieberman &#038; Pavane LLP, New York, NY, provides an introduction to the Myriad case and issues surrounding the patenting of isolated genes. He's the author of the article Rethinking the Gene Patent. The controversy brings to a head many legal, ethical, and policy issues, from a variety of constituencies. The academic and institute research community, many of whom are plaintiffs in the case, argue for free and transparent access to many discoveries that are, in fact, intended for commercial purposes.

The Myriad case's controversy brings to a head many legal, ethical, and policy issues, from a variety of constituencies. The academic and institute research community, many of whom are plaintiffs in the case, argue for free and transparent access to many discoveries that are, in fact, intended for commercial purposes.

]]></description>
			<content:encoded><![CDATA[<p>In March 2010, Pandora’s box was opened when a federal District Court judge invalidated patent claims of Myriad Genetics, Inc., directed to two isolated human genes associated with breast cancer. These genes are used in genetic tests that Myriad has on the market for breast cancer. The tests cost over $3000 each.  Their cost is not universally reimbursed.  Therefore, the tests are not accessible to many women as a diagnostic tool. Without a license, other companies cannot develop an alternative, competitive test to provide a second opinion.</p>
<p>The controversy brings to a head many legal, ethical, and policy issues, from a variety of constituencies. Those in the academic and institute research community, many of whom are plaintiffs in the case, argue for free and transparent access to many discoveries that are, in fact, intended for commercial purposes.</p>
<p>The decision calls into question the validity of thousands of life science patents that have been issued by the U.S. Patent Office.</p>
<div id="attachment_899" class="wp-caption alignright" style="width: 250px"><a rel="attachment wp-att-899" href="http://seen-heard.com/blog/?attachment_id=899"><img class="size-full wp-image-899" title="Alan J. Morrison, JD" src="http://seen-heard.com/blog/wp-content/uploads/Photo-Morrison1.jpg" alt="" width="240" height="215" /></a><p class="wp-caption-text">Alan J. Morrison, JD, has authored an article about the Myriad case.</p></div>
<p><strong>Alan J. Morrison, JD.,</strong><em> a partner at the intellectual property law firm </em><strong>Cohen Pontani Lieberman &amp; Pavane LLP, </strong><em>New York, NY, provides an introduction to the Myriad case and issues surrounding the patenting of isolated genes. He&#8217;s the author of the article </em><strong>Rethinking the Gene Patent,</strong> <em>from which the title of this post and podcast is borrowed. The article will appear in the </em>Biotechology Law Report. <em>This blog will post the link to the full article when it becomes available in December 2010.</em></p>
<p><strong>Links<br />
</strong><a title="Bio, Alan J. Morrison, JD" href="http://www.cplplaw.com/bio29.html" target="_blank"> Bio, Alan J. Morrison, JD</a><br />
<a title="Link to Myriad Federal Court Decision" href="http://www.genomicslawreport.com/wp-content/uploads/2010/03/Myriad-SJ-Opinion.pdf" target="_blank">Link to the Myriad Case </a><em>Association of Molecular Pathology, et al. v. U.S. Patent and Trademark Office, et al., No. 09 Civ. 4515, 2010 WL 1233416, *1 (S.D.N.Y. March 29, 2010)</em><br />
<a title="Someone (Other Than You) May Own Your Genes" href="http://www.nytimes.com/2007/01/28/business/yourmoney/28reframe.html?_r=1&amp;scp=3&amp;sq=Denise%20Caruso+Genes&amp;st=cse" target="_blank"> Someone (Other Than You) May Own Your Genes</a><br />
<a title="Overview of Gene Patents" href="http://www.ornl.gov/sci/techresources/Human_Genome/elsi/patents.shtml" target="_blank">Overview of Gene Patents</a><br />
<a title="BusinessWeek Summary of the Myriad Case" href="http://www.businessweek.com/news/2010-03-29/myriad-loses-ruling-over-breast-cancer-gene-patents-update1-.html" target="_blank">Summary of the Myriad Case</a></p>
<p><strong>Podcast </strong>(12:26 Minutes)<strong><br />
</strong><a title="Podcast: Rethinking the Gene Patent" href="http://seen-heard.com/blog/audio/GenePatent.mp3" target="_blank">Rethinking the Gene Patent<br />
</a></p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=894</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<itunes:summary>&lt;p&gt;In March 2010, Pandora’s box was opened when a federal District Court judge invalidated patent claims of Myriad Genetics, Inc., directed to two isolated human genes associated with breast cancer. These genes are used in genetic tests that Myriad has on the market for breast cancer. The tests cost over $3000 each.  Their cost is not universally reimbursed.  Therefore, the tests are not accessible to many women as a diagnostic tool. Without a license, other companies cannot develop an alternative, competitive test to provide a second opinion.&lt;/p&gt;
&lt;p&gt;The controversy brings to a head many legal, ethical, and policy issues, from a variety of constituencies. Those in the academic and institute research community, many of whom are plaintiffs in the case, argue for free and transparent access to many discoveries that are, in fact, intended for commercial purposes.&lt;/p&gt;
&lt;p&gt;The decision calls into question the validity of thousands of life science patents that have been issued by the U.S. Patent Office.&lt;/p&gt;
&lt;div id=&quot;attachment_899&quot; class=&quot;wp-caption alignright&quot; style=&quot;width: 250px&quot;&gt;&lt;a rel=&quot;attachment wp-att-899&quot; href=&quot;http://seen-heard.com/blog/?attachment_id=899&quot;&gt;&lt;img class=&quot;size-full wp-image-899&quot; title=&quot;Alan J. Morrison, JD&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/Photo-Morrison1.jpg&quot; alt=&quot;&quot; width=&quot;240&quot; height=&quot;215&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Alan J. Morrison, JD, has authored an article about the Myriad case.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Alan J. Morrison, JD.,&lt;/strong&gt;&lt;em&gt; a partner at the intellectual property law firm &lt;/em&gt;&lt;strong&gt;Cohen Pontani Lieberman &amp; Pavane LLP, &lt;/strong&gt;&lt;em&gt;New York, NY, provides an introduction to the Myriad case and issues surrounding the patenting of isolated genes. He’s the author of the article &lt;/em&gt;&lt;strong&gt;Rethinking the Gene Patent,&lt;/strong&gt; &lt;em&gt;from which the title of this post and podcast is borrowed. The article will appear in the &lt;/em&gt;Biotechology Law Report. &lt;em&gt;This blog will post the link to the full article when it becomes available in December 2010.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Bio, Alan J. Morrison, JD&quot; href=&quot;http://www.cplplaw.com/bio29.html&quot; target=&quot;_blank&quot;&gt; Bio, Alan J. Morrison, JD&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;Link to Myriad Federal Court Decision&quot; href=&quot;http://www.genomicslawreport.com/wp-content/uploads/2010/03/Myriad-SJ-Opinion.pdf&quot; target=&quot;_blank&quot;&gt;Link to the Myriad Case &lt;/a&gt;&lt;em&gt;Association of Molecular Pathology, et al. v. U.S. Patent and Trademark Office, et al., No. 09 Civ. 4515, 2010 WL 1233416, *1 (S.D.N.Y. March 29, 2010)&lt;/em&gt;&lt;br /&gt;
&lt;a title=&quot;Someone (Other Than You) May Own Your Genes&quot; href=&quot;http://www.nytimes.com/2007/01/28/business/yourmoney/28reframe.html?_r=1&amp;scp=3&amp;sq=Denise%20Caruso+Genes&amp;st=cse&quot; target=&quot;_blank&quot;&gt; Someone (Other Than You) May Own Your Genes&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;Overview of Gene Patents&quot; href=&quot;http://www.ornl.gov/sci/techresources/Human_Genome/elsi/patents.shtml&quot; target=&quot;_blank&quot;&gt;Overview of Gene Patents&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;BusinessWeek Summary of the Myriad Case&quot; href=&quot;http://www.businessweek.com/news/2010-03-29/myriad-loses-ruling-over-breast-cancer-gene-patents-update1-.html&quot; target=&quot;_blank&quot;&gt;Summary of the Myriad Case&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast &lt;/strong&gt;(12:26 Minutes)&lt;strong&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Podcast: Rethinking the Gene Patent&quot; [...]</itunes:summary>
<itunes:subtitle>Alan J. Morrison, JD., partner at intellectual property law firm Cohen Pontani Lieberman &amp; Pavane LLP, New York, NY, provides an introduction to the Myriad case and issues surrounding the patenting of isolated genes. He&#039;s the author of the [...]</itunes:subtitle>
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		<item>
		<title>Predictive Medicine: Coming Soon to a Doctor Near You</title>
		<link>http://seen-heard.com/blog/?p=859</link>
		<comments>http://seen-heard.com/blog/?p=859#comments</comments>
		<pubDate>Fri, 01 Oct 2010 16:00:21 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Medical Tourism]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=859</guid>
		<description><![CDATA[Brandon Colby, MD, is a world leader in the field of Predictive Medicine, a new and groundbreaking medical specialty that combines genetic testing with personalized prevention based upon your genetic makeup. In 2010, he published his book, Outsmart Your Genes, as one way to popularize Predictive Medicine among physicians, patients, and consumers. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_863" class="wp-caption alignright" style="width: 226px"><a rel="attachment wp-att-863" href="http://seen-heard.com/blog/?attachment_id=863"><img class="size-full wp-image-863" title="PhotoColbyWeb" src="http://seen-heard.com/blog/wp-content/uploads/PhotoColbyWeb.jpg" alt="Brandon Colby, MD, CEO, Existence Genetics" width="216" height="324" /></a><p class="wp-caption-text">Dr. Brandon Colby has transitioned to CEO of Existence Genetics, based in Los Angeles, CA.</p></div>
<p><strong>Brandon Colby, MD,</strong> is a world leader in the field of <strong>Predictive Medicine,</strong> a new and groundbreaking medical specialty that combines genetic testing with personalized prevention based upon your genetic makeup.</p>
<p>In 2010, he published his book, <em><strong>Outsmart Your Genes,</strong></em> as one way to popularize Predictive Medicine among physicians, patients, and consumers. The book grows out of Dr. Colby&#8217;s passion for advancing Predictive Medicine, since he knows firsthand the effects of a genetic disorder and how to manage it.</p>
<p><strong>Links<br />
</strong><a title="Bio, Brandon Colby, MD" href="http://www.outsmartyourgenes.com/author.html" target="_blank"> Bio, Brandon Colby, MD</a><br />
<a title="Outsmart Your Genes" href="http://www.outsmartyourgenes.com" target="_blank"> Outsmart Your Genes</a><br />
<a title="Existence Genetics" href="http://existencegenetics.com/" target="_blank"> Existence Genetics</a><strong><br />
</strong></p>
<p><strong>Podcast </strong>(15:25 Min.)<strong><br />
</strong><a title="Predictive Medicine: Coming Soon to a Doctor Near You" href="http://seen-heard.com/blog/audio/PredictiveMed.mp3" target="_blank"></a><a title="Predictive Medicine: Coming Soon to a Doctor Near You" href="http://seen-heard.com/blog/audio/PredictiveMed.mp3" target="_blank">Predictive Medicine: Coming Soon to a Doctor Near You</a></p>
<p><a rel="attachment wp-att-863" href="http://seen-heard.com/blog/?attachment_id=863"></a></p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=859</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<itunes:summary>&lt;div id=&quot;attachment_863&quot; class=&quot;wp-caption alignright&quot; style=&quot;width: 226px&quot;&gt;&lt;a rel=&quot;attachment wp-att-863&quot; href=&quot;http://seen-heard.com/blog/?attachment_id=863&quot;&gt;&lt;img class=&quot;size-full wp-image-863&quot; title=&quot;PhotoColbyWeb&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoColbyWeb.jpg&quot; alt=&quot;Brandon Colby, MD, CEO, Existence Genetics&quot; width=&quot;216&quot; height=&quot;324&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Dr. Brandon Colby has transitioned to CEO of Existence Genetics, based in Los Angeles, CA.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Brandon Colby, MD,&lt;/strong&gt; is a world leader in the field of &lt;strong&gt;Predictive Medicine,&lt;/strong&gt; a new and groundbreaking medical specialty that combines genetic testing with personalized prevention based upon your genetic makeup.&lt;/p&gt;
&lt;p&gt;In 2010, he published his book, &lt;em&gt;&lt;strong&gt;Outsmart Your Genes,&lt;/strong&gt;&lt;/em&gt; as one way to popularize Predictive Medicine among physicians, patients, and consumers. The book grows out of Dr. Colby’s passion for advancing Predictive Medicine, since he knows firsthand the effects of a genetic disorder and how to manage it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Bio, Brandon Colby, MD&quot; href=&quot;http://www.outsmartyourgenes.com/author.html&quot; target=&quot;_blank&quot;&gt; Bio, Brandon Colby, MD&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;Outsmart Your Genes&quot; href=&quot;http://www.outsmartyourgenes.com&quot; target=&quot;_blank&quot;&gt; Outsmart Your Genes&lt;/a&gt;&lt;br /&gt;
&lt;a title=&quot;Existence Genetics&quot; href=&quot;http://existencegenetics.com/&quot; target=&quot;_blank&quot;&gt; Existence Genetics&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast &lt;/strong&gt;(15:25 Min.)&lt;strong&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Predictive Medicine: Coming Soon to a Doctor Near You&quot; href=&quot;http://seen-heard.com/blog/audio/PredictiveMed.mp3&quot; target=&quot;_blank&quot;&gt;&lt;/a&gt;&lt;a title=&quot;Predictive Medicine: Coming Soon to a Doctor Near You&quot; href=&quot;http://seen-heard.com/blog/audio/PredictiveMed.mp3&quot; target=&quot;_blank&quot;&gt;Predictive Medicine: Coming Soon to a Doctor Near You&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;attachment wp-att-863&quot; href=&quot;http://seen-heard.com/blog/?attachment_id=863&quot;&gt;&lt;/a&gt;&lt;/p&gt;
</itunes:summary>
<itunes:subtitle>Brandon Colby, MD, is a world leader in the field of Predictive Medicine, a new and groundbreaking medical specialty that combines genetic testing with personalized prevention based upon your genetic makeup. In 2010, he published his book, Outsmart [...]</itunes:subtitle>
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		<item>
		<title>Practicing Customer Centricity</title>
		<link>http://seen-heard.com/blog/?p=812</link>
		<comments>http://seen-heard.com/blog/?p=812#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:00:12 +0000</pubDate>
		<dc:creator>Doris Gilman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Relationship Marketing]]></category>
		<category><![CDATA[Healthcare Communications]]></category>

		<guid isPermaLink="false">http://seen-heard.com/blog/?p=812</guid>
		<description><![CDATA[As a thought leader in direct response and customer relationship marketing (CRM), Becky Chidester, president of WPP Group's Wunderman World Health is uniquely qualified to speak about the practice, not just the theory of Customer Centricity.  Wunderman is in the business of practicing what it preaches to its clients through its Listening Platform that Becky has championed in her leadership roles at Wunderman Worldwide. In fact, Becky has returned from a listening tour with corporate health leaders throughout the United States and Asia to exchange ideas with her on how health businesses can become more customer centric.]]></description>
			<content:encoded><![CDATA[<p>While it’s been around awhile, <strong>Customer Centricity</strong> remains by and large a theory, certainly for established businesses that would have to turn themselves and their cultures inside out to achieve it.</p>
<div id="attachment_816" class="wp-caption alignright" style="width: 235px"><a rel="attachment wp-att-816" href="http://seen-heard.com/blog/?attachment_id=816"><img class="size-full wp-image-816" title="PhotoChidesterWeb" src="http://seen-heard.com/blog/wp-content/uploads/PhotoChidesterWeb.jpg" alt="Becky Chidester is president of Wunderman World Health" width="225" height="225" /></a><p class="wp-caption-text">Becky Chidester explains the importance of health businesses becoming more customer-centric.</p></div>
<p>As a thought leader in Customer Relationship Marketing (CRM), <strong>Becky Chidester</strong>, president of <strong>Wunderman World Health</strong> is uniquely qualified to speak about the practice, not just the theory behind Customer Centricity.</p>
<p>Wunderman is in the business of practicing what it preaches to its clients through its <strong>Listening Platform</strong> that Becky has championed in her leadership roles at Wunderman. In fact, Becky has returned from a listening tour with corporate health leaders throughout North America, Europe, and Asia to exchange ideas with her on how their businesses can become more customer centric.</p>
<p>In the podcast, Becky defines Customer Centricity; describes how the Listening Platform uncovers customer insights; the role that collaboration, partnerships, and alliances across disciplines will play; how established businesses can adapt, and the value that Customer Centricity adds to the bottom line.</p>
<p><strong>Links<br />
</strong><a title="Bio, Becky Chidester" href="http://www.wunderman.com/becky-chidester.aspx" target="_blank">Bio, Becky Chidester</a></p>
<p><strong>Podcast</strong><a title="Practicing Customer Centricity" href="http://seen-heard.com/blog/audio/CustomerCentricity.mp3"><br />
Practicing Customer Centricity (13:14 Min.)</a><strong><br />
</strong> </p>
]]></content:encoded>
			<wfw:commentRss>http://seen-heard.com/blog/?feed=rss2&#038;p=812</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://seen-heard.com/blog/audio/CustomerCentricity.mp3" length="6371707" type="audio/mpeg" />
	<itunes:summary>&lt;p&gt;While it’s been around awhile, &lt;strong&gt;Customer Centricity&lt;/strong&gt; remains by and large a theory, certainly for established businesses that would have to turn themselves and their cultures inside out to achieve it.&lt;/p&gt;
&lt;div id=&quot;attachment_816&quot; class=&quot;wp-caption alignright&quot; style=&quot;width: 235px&quot;&gt;&lt;a rel=&quot;attachment wp-att-816&quot; href=&quot;http://seen-heard.com/blog/?attachment_id=816&quot;&gt;&lt;img class=&quot;size-full wp-image-816&quot; title=&quot;PhotoChidesterWeb&quot; src=&quot;http://seen-heard.com/blog/wp-content/uploads/PhotoChidesterWeb.jpg&quot; alt=&quot;Becky Chidester is president of Wunderman World Health&quot; width=&quot;225&quot; height=&quot;225&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;wp-caption-text&quot;&gt;Becky Chidester explains the importance of health businesses becoming more customer-centric.&lt;/p&gt;&lt;/div&gt;
&lt;p&gt;As a thought leader in Customer Relationship Marketing (CRM), &lt;strong&gt;Becky Chidester&lt;/strong&gt;, president of &lt;strong&gt;Wunderman World Health&lt;/strong&gt; is uniquely qualified to speak about the practice, not just the theory behind Customer Centricity.&lt;/p&gt;
&lt;p&gt;Wunderman is in the business of practicing what it preaches to its clients through its &lt;strong&gt;Listening Platform&lt;/strong&gt; that Becky has championed in her leadership roles at Wunderman. In fact, Becky has returned from a listening tour with corporate health leaders throughout North America, Europe, and Asia to exchange ideas with her on how their businesses can become more customer centric.&lt;/p&gt;
&lt;p&gt;In the podcast, Becky defines Customer Centricity; describes how the Listening Platform uncovers customer insights; the role that collaboration, partnerships, and alliances across disciplines will play; how established businesses can adapt, and the value that Customer Centricity adds to the bottom line.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links&lt;br /&gt;
&lt;/strong&gt;&lt;a title=&quot;Bio, Becky Chidester&quot; href=&quot;http://www.wunderman.com/becky-chidester.aspx&quot; target=&quot;_blank&quot;&gt;Bio, Becky Chidester&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcast&lt;/strong&gt;&lt;a title=&quot;Practicing Customer Centricity&quot; href=&quot;http://seen-heard.com/blog/audio/CustomerCentricity.mp3&quot;&gt;&lt;br /&gt;
Practicing Customer Centricity (13:14 Min.)&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;
&lt;/strong&gt; &lt;/p&gt;
</itunes:summary>
<itunes:subtitle>As a thought leader in direct response and customer relationship marketing (CRM), Becky Chidester, president of WPP Group&#039;s Wunderman World Health is uniquely qualified to speak about the practice, not just the theory of Customer Centricity.  [...]</itunes:subtitle>
<itunes:duration>13:14 Min.</itunes:duration>
<itunes:keywords>Becky Chidester,Wunderman Worldwide Health,customer centricity,CRM,customer relationship management,direct response,listening platform,health alliance,health partnership,health collaboration</itunes:keywords>
<itunes:explicit>no</itunes:explicit>
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