Health Thought Leadership One-to-One

Medical Devices Improving Healthcare for Underserved Populations (23 Min.)

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Gil Bashe, Executive Vice President, Makovsky & Company

Gil Bashe, executive vice president and head of the healthcare practice at Makovsky & Company, in a wide-ranging interview, recaps the origins of patient advocacy, examines where we are today, and lays out a not-so-distant future for the starring role that communications will play in U.S. healthcare reform.

Follow along as Gil seamlessly moves from topic to topic in the two Podcasts that follow.

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• The Genesis of Communications Advocacy
• A Public Health Opportunity
• Reinventing Medical Training
• Patients Becoming Self-Educated Experts
• Cost Savings Plus Improved Outcomes

Communications as Part of the Cure (22 Min.)

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In Podcast 2, Gil advocates the kinds of investments that businesses should make in their communications with physicians, patients, and consumers and shares the mission of his career as healer.

• Investments in Disease Awareness
• Reputation Management through Responsible Communications
• The Vetting Process for Branded Corporate Online Communications
• Reassessing a Company’s Communications Strategy with Patients and Consumers
• Answering Patients’ Basic, Primal Questions
• The Communicator as Public Health Advocate

The Mission to Cure (11 Minutes)

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