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Practicing Customer Centricity

While it’s been around awhile, Customer Centricity remains by and large a theory, certainly for established businesses that would have to turn themselves and their cultures inside out to achieve it.

Becky Chidester is president of Wunderman World Health

Becky Chidester explains the importance of health businesses becoming more customer-centric.

As a thought leader in Customer Relationship Marketing (CRM), Becky Chidester, president of Wunderman World Health is uniquely qualified to speak about the practice, not just the theory behind Customer Centricity.

Wunderman is in the business of practicing what … Continue Reading