Podcast 2: The Mission to Cure

In Podcast 2, Gil advocates the kinds of investments that businesses should make in their communications with physicians, patients, and consumers and shares the mission of his career as healer.

• Investments in Disease Awareness
• Reputation Management through Responsible Communications
• The Vetting Process for Branded Corporate Online Communications
• Reassessing a Company’s Communications Strategy with Patients and Consumers
• Answering Patients’ Basic, Primal Questions
• The Communicator as Public Health Advocate

The Mission to Cure (11 Minutes)

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