Health Thought Leadership One-to-One

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Getting from Here to There

Henry Weil, MD

This is the first of two posts and podcasts featuring Bassett Healthcare, in Cooperstown, NY. Dr. Henry Weil, attending physician in Internal Medicine, director of Infomatics at Bassett Healthcare, and assistant dean of the Columbia-Bassett Program, a venture with Columbia University’s College of Physicians and Surgeons, New York, NY, starts the series.

The post and podcast featuring Bassett’s CEO, Dr. William Streck, follows in January 2010.
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With its storied tradition, salaried physicians, consistently strong … Continue Reading

• The Making of a Medical Leader
• Bassett-Columbia Program

Part 1: 21st Century Medical Leadership

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• New Emphasis on Physician-Patient Relationships
• Innovative Medical Education and Clinical Training
• Tested, Consistent Models of Healthcare Delivery
• The Courage to Reform

Part 2: Real-World Learnings

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Sushmita Mukherjee, PhD, Academic, Scientist, Humanitarian Thought Leader

Sushmita Mukherjee, PhD, takes us to places she has known in India and rural communities in the developing world, struggling with access to the most basic healthcare needs, without doctors and nurses to administer care. She describes the disparity between resources devoted to fighting cancer in advanced nations, while children in remote, poor countries may never lead normal lives due to developmental disorders arising from malnutrition. Bouts of malaria, a preventable disease that occurs … Continue Reading

Medical Devices Improving Healthcare for Underserved Populations (23 Min.)

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Gil Bashe, Executive Vice President, Makovsky & Company

Gil Bashe, executive vice president and head of the healthcare practice at Makovsky & Company, in a wide-ranging interview, recaps the origins of patient advocacy, examines where we are today, and lays out a not-so-distant future for the starring role that communications will play in U.S. healthcare reform.

Follow along as Gil seamlessly moves from topic to topic in the two Podcasts that follow.

Gil Bashe or Doris Gilman will personally answer your questions. Please submit … Continue Reading

• The Genesis of Communications Advocacy
• A Public Health Opportunity
• Reinventing Medical Training
• Patients Becoming Self-Educated Experts
• Cost Savings Plus Improved Outcomes

Communications as Part of the Cure (22 Min.)

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In Podcast 2, Gil advocates the kinds of investments that businesses should make in their communications with physicians, patients, and consumers and shares the mission of his career as healer.

• Investments in Disease Awareness
• Reputation Management through Responsible Communications
• The Vetting Process for Branded Corporate Online Communications
• Reassessing a Company’s Communications Strategy with Patients and Consumers
• Answering Patients’ Basic, Primal Questions
• The Communicator as Public Health Advocate

The Mission to Cure (11 Minutes)

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Doris Gilman (right) Interviews (left to right) Armando Rodriguez and Milton Segarra of HIMAHEALTH.

For the inaugural podcast of Healthcare Thought Leadership One-to-One, we’re going to take a closer look at a growing trend, known as medical tourism, where patients and their families travel outside the 50 States for world-class healthcare to the Commonwealth of Puerto Rico, where elective medical procedures are delivered at 50-70% less than those same procedures performed in the 50 … Continue Reading