Design Is a Necessity, Not a Luxury

“We have a pledge to our clients: Thought Leadership, Creative Design Solutions and Painfree Project Management. It’s indoctrinated in to all our people. These are three simple sound bites our employees can relate to and remember. That’s what we’re promising to our clients. If we fail to do that, then we’re not going to bring about that customer experience that we want for our client.”

Phil Murphy, President, GNU Group, Lafayette, CA

Phil Murphy talks design and Wayfinding in health facilities.

Phil Murphy, president and CEO of GNU Group, Lafayette, CA, in the San Francisco Bay Area, leads his interdisciplinary team to design more efficient and effective solutions that help patients, families, employees, and others navigate complex health facilities through Wayfinding.

In fact, hospitals, clinics, group practices, and corporations, such as GNU Group’s client Kaiser Permanente, are helping users navigate their facilities though a design process that requires analysis, planning, repurposing branding identities, establishing a common nomenclature, training, and ongoing evaluation.

Growing at 65% in 2009, and expected to grow at 25% in 2010, GNU Group is defying conventional wisdom in a recessionary economy. Phil also shares tactics that have made him a successful entrepreneur and thought leader to his employees and clients.

Entrepreneurial Profile, Phil Murphy, San Francisco BizJournal
GNU Group Website

GNU Blog
More Effective Wayfinding
Featured in Healthcare Design Magazine on Wayfinding

Podcast (14 Min.) Design Is a Necessity, Not a Luxury

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